
There have been numerous studies on the subject, and they all come up with different results.
#Leone timing how to
We recently looked at How to Optimize Your Social Media Posting Schedule. There is little point posting when few of your potential customers are looking at Facebook, and by the time they do come online, your post will be old news. One of the best strategies is to post at the best times on Facebook. Therefore you have to do whatever it takes to make your brand visible on Facebook. Buffer analyzed 43 million Facebook posts from the top 20,000 brands last year and discovered that Facebook's organic engagement had fallen more than 50% in 18 months. The organic reach of Facebook business posts is low, thanks to the current algorithm that favors posts made by friends and family.


Some (but certainly not all, hopefully) of your posts may promote your brand and its product.īut unless you are paying for Facebook advertising, it can be hard work keeping your brand visible on Facebook. You have a dedicated Facebook business page (and possibly a group), and you make posts that you believe will be of interest to the people who follow you. Nor do you (usually) share multiple images of your baby or child doing cute things. You don't regularly upload pictures of your drunken exploits for a start. Operating a business Facebook account is usually very different from how you run your personal Facebook account.
